Storytelling, is Important for Copywriting Strategies

Storytelling, is Important for Copywriting Strategy

 Marketing and Human Development Expert Reviews 

Storytelling is an ancient science storytelling is important for copywriting strategies that we think has proven to have a significant impact on the growth of business institutions in the world.

Why did that happen? There are three big reasons that can explain the effectiveness of storytelling on the growth of business.

Stories Will Lock Your Audience More Than Facts

First

Business Decisions are Usually not Based on Logical Matters

Although data is very important, decision making is usually always based on intuition and strong emotional influence. And the story or narrative influences whoever that human decision is. Big brands like Nike and Apple are able to thrive in a pandemic like this because the stories they build are so strong they have a very loyal market.

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Second

Numbers are Hard to Remember, But the Story is Very Sticky

Statistics are not easy to remember, but stories will always stick in the minds of our clients. Because messages conveyed as stories can be more memorable than facts.

Three

Stories Will Lock Your Audience More than Facts

A good business argument should be developed through the use of numbers, but business deals are agreed upon based on the story behind the story.

Most believe that analysis drives business thinking. Yet at a time when corporate life often requires disruptive change, leadership involves inspiring people to act in unfamiliar and often unwelcome ways.