How to Optimize Media Content

Content marketing is a marketing strategy where you can plan how to optimize media content? Create and distribute content that can attract the right audience, so that they can become your consumers. Content marketing can also help you achieve your business goals. Through content marketing, you can :

Let others who don't know your brand know about your brand and products.

Getsuitable potential customers.

Build relationships with your old customers.

optimize media content

Marketing Content Type

1. Articles

The quality of a website is not only seen from what is sold or produced, but also the "content" of the website. Well, you can fulfill this "content" through articles on blog websites. This blog article will certainly provide complete, educative and interesting information for visitors. Not only about your website, this blog article can also be used to introduce various products that you want to market.

2. Infographics

An informative and educational article usually contains 500-1500 words. The problem is, not everyone likes and has time to read. Well, one of the content marketing that you also have to master is infographics. This infographic should be very informative, easy to read and attractive.

There are now 450,052 Hotspots connected to @Helium's Network to mine $HNT and provide #LoRaWAN coverage for #IoT devices around the world 📡. pic.twitter.com/FNHhMVZTQb

— Helium Hotspots🎈 (@HeliumHotspots) December 31, 2021

Infographics not only contain clear and concise information, but also eye-catching visuals so that they are pleasing to the eye and easy to see.

3. Photos on Social Media

With social media, you can reach your target audience wider. Social media platforms can help your business reach new customers and build customer relationships. The content of your social media posts plays an important role in how you use social media posts as part of your content marketing strategy. Social media posts can be used to help new customers find your products, remind consumers about sales and promotions, and provide potential customers with additional information about your products. You can use social media posts to start conversations with consumers and engage your target audience.

4. Videos on YouTube

Another type of marketing content that can be very attention grabbing is videos. No need for videos that are made on a high budget, you can also make videos from simple tools such as digital cameras or DSLRs. One thing to remember in making video marketing is that, no matter how good the images and editing you make, they will not maximize and achieve the desired optimization if the scripting or story narration in the video is bad. Because this video is not only about taking pictures, but also how you can lead the audience with a narrative story that contains invitations and requests to buy products on your website.

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Benefits of optimizing content marketing. Here are some of the possible benefits when business starts using content marketing :

Content can show the benefits of your product. With content marketing, you can highlight the advantages of a product or service into marketing content so that it can attract an audience, here are its uses :

Content can build a relationship with your audience. With content, you can build relationships with the audience, you can create content that fits the needs and backgrounds of the audience, so that relationships can be established because of similar backgrounds.

Content can increase your brand awareness and recognition, the more often you create marketing content, the more often your consumers will be aware of your brand.

'Content can build the loyalty and trust of your customers'

Content can position your business as an industry expert. When you create content related to business, you automatically have to do more in-depth research on the content that you will publish, with this research you will gain more knowledge, which can make the audience feel that you are an expert in your business field.

'Content can speed up your audience's decision to make a purchase'

Content can convince your audience to make a purchase, because the audience already feels a bond and doesn't hesitate to make a purchase in the future.

Differences in Content Marketing with CopyWriting

1. Content Marketing

Has more goals to provide information about the product you want to market. The main goal is not to sell products directly, but rather to provide information and also build interest or Awareness of your brand.

2. CopyWriting

Has a purpose to sell the product or service that you offer and is as direct as an invitation to buy the product immediately. The main goal is to sell the product or service that you offer or promote to an audience, usually accompanied by a “ Call to Action ” (eg “ Buy Now ”). There are several advantages that you may get when your business starts using CopyWriting :

CopyWriting can entice your audience to read or click on your ad. Due to its nature of solicitation, compared to in-depth information such as Content Marketing. Therefore CopyWriting is made as attractive as possible so that when the audience sees your ad, it can immediately attract attention to those who see your ad.

CopyWriting can highlight the product or service you are promoting compared to other competitors. Make CopyWriting as attractive as possible, so that it can highlight the advantages of your product or service compared to competitors.

CopyWriting can help you deliver sales transaction results in a faster way and in less time.

Tips for Making Effective CopyWriting

Here are some tips you can apply to create effective CopyWriting

Write content with catchy headlines in short and engaging paragraphs. Paragraphs that tend to be shorter but information-dense will make readers stick to the content that we present and make it easier for them to understand the message conveyed.

Offer solutions and be a problem solver. One of the reasons why someone wants to click on the content that we present, because they feel our brand can be a solution to the problems they face. Therefore, make sure we understand what are the pain points of consumers, and we can present the brand as a solution to it.

Create content that invites conversation rather than hardsell content. Currently, customers no longer want to see hardsell promotional content. Especially now that they have the power to ignore such promotional content by shutting it down immediately. For this reason, rather than creating aggressive and spamming content, marketers should make sentences that are more inviting to conversation.

Describe the benefits that will be obtained by the customer. A reader will be much more concerned with what benefits they can get when using a particular product or service. And by explaining these benefits, of course, it will be psychologically attractive to potential consumers.

Complete with Call-to-Action that convinces and makes it easier for customers. Create a Call-to-Action (CTA) that explains to people that their lives can be made easier with the various products and services that you offer. Link sentences with other content ( sites, articles, posts, e-commerce ). This link will be very helpful to be readable in Google Search Engine.

Content Planning

3 Stages of content planning In general, content planning is divided into 3 stages

1. Understand your audience

1. 1. Understand your product or service; You must know what you want to market by making a list of products to be marketed or traded.
2. 1. Segment your target audience; Segment your target audience based on the background of your audience, both geographically (location), demographics, patterns and behavior of your target audience. Audience segmentation can be done in 2 categories :

1. 2.1. Psychographic is a segmentation that divides consumers into different groups based on the lifestyle and personality characteristics of consumers.

1. 2.2. Behavioristic is a segmentation that groups buyers based on knowledge, attitudes, level of use of a product or service, as well as the benefits sought by consumers in buying a product or service.

Do research After you have segmented, do qualitative and quantitative research supported by numbers. The advantages and disadvantages of your target audience.

Choose your audience After you get the results of the research, you can determine the target audience according to the product or service you want to market.

2. Content Calendar

The content calendar is one of the sources that can be used to plan content marketing activities. It is important that you create a content calendar to plan your content marketing activities. Through content planning you can :

Plan content around key events in your industry or other important dates. So that you and your team are not in a hurry to create content due to ignorance of important events that will occur.

Give a distance between each content that will be published so that you can maintain the consistency of your marketing content.

Knowing the content that will be published according to the date it should be. So there will be no errors in publishing your content.

3. The Golden Circle

Before you create content, you should understand what business/product you are going to offer to the target audience so that customers understand the intent and purpose of your business :

Why

Very few people and companies know why they do what they do. One of the problems is that it is very difficult to articulate this Why. In this case, Why means reason, purpose and belief.

How

Few companies and people know how they do what they do. Sometimes the How is called different, but in essence is to provide information about one thing that is different from the resulting product. Seeing How is not as easy as knowing What, because sometimes people misunderstand How as the reason or purpose of a decision. Thinking that this is an essential recipe for a product's success can be wrong. Because, there is one very important part that has not been taken into account.

What

Every company whether big or small knows what products and services they offer. Everyone is able to easily describe what products are produced and what is done in an industrial system. Identifying what is done and the resulting product is an easy endeavor to do.

Preparing Content

4 Stages in preparing content

1. Create quality and trending content

1. 1. Look for topics that are being discussed in the community and then adjust them to your business.
2. 1. Start to apply the existing trends into the content that will be created. The two things that are still connected will attract the interest of your target market to read the content created. The content you create will definitely be more relevant than if you create content without trend research.

2. Recycle your content

1. 2. Repurpose is changing the content that has been created to be more interesting.
2. 2. The content can be re-displayed in different ways but the information is the same.
3. 2. Repurpose can save you time, but still can attract an audience, you may think that every content created must be original content. This is true, but sometimes pre-built repurposed content can also be interesting. You can redisplay old information that was previously displayed in a different way, but contains the same information. Repurpose content will save you a lot of time, but in terms of results it will certainly still be able to attract your audience.

3. Promote and distribute your content

1. 3. Once the content is ready, you need that content for your subscribers.
2. 3. Distribution can be done through social media, websites, blogs and other promotional portals.
3. 3. Make sure you distribute your content regularly to increase customer interest. Content distribution can be done through social media, websites, blogs, and other promotional channels. Make sure you distribute regularly created content to get more audience.

4. Add a CopyWriting element to your content

1. 4. Add a CopyWriting element to your content to drive customer action.
2. 4. Use a CTA (Call to Action) that encourages the audience to buy the product or service being offered.

2 Tools that can help you find inspiration for trending content

Google Trends is an online search tool that allows users to see how often certain keywords, subjects and phrases are asked over a certain period of time. Go to Google Trends at trends.google.com .

Google Alerts is a free feature from Google that will send notifications to your email regarding certain keywords. This service helps monitor the most frequently searched information. Go to Google Alerts at alerts.google.com .

Good content on social media :

There is a call to action.

There is information regarding the contact number for ordering.

There is information regarding prices and promotions.

Include detailed product-related information.

Knowing Video Marketing Content

Data from Google Research 2019 shows that 95% of Indonesians watch online videos via smartphones. In addition, 88% of Indonesian consumers start shopping via the internet.

Some of the advantages of using video marketing for your business

Educate customers about the products you offer.

Helping you to convey product promotions through interesting stories.

Increase interaction with customers by

Make it easy for customers to remember your brand.

Build positive psychological bonds.

The potential to be shared more widely also goes viral.

Some key points for creating engaging video marketing content

Note the duration of the duration, a maximum of about 2 minutes. It's important to make sure that the video isn't too long, because if it's too long the viewer will get bored and stop watching so they don't catch your message.

Bring up topics that are interesting and close to the audience.

Present a unique, interesting and close issue, issue or topic to the audience so that viewers feel engaged and connected to the point where they are interested in watching your content to the end.

Make sure the topic is understandable to the audience. Make sure that even though it is unique, the topic can be understood by the entire audience so that it can expand your target market.

Offer solutions through the use of your product. As well as being unique and engaging, your content must offer solutions that can help viewers solve their problems.

Make sure your video marketing content is memorable and not boring.

With unique video content, easy to remember and not boring increase the chances of being shared more widely and going viral.